After working with dozens of dentists in the NJ/NY area, I can attest to the fact that running a dental patients practice takes MUCH more than what meets the eye. The average practice owner is not only the primary dentist in the practice, but the CFO, CEO, COO, and in-house employee therapist (dentists know what I mean). With this in mind, one may wonder, how does a single person have time to successfully perform these roles? The answer is delegation.
A successful practice owner knows that in order to focus on what they do best (help people in need), they need to allow some aspects of the business to be taken on by external parties (like us). At the core of every business is the consumer and the primary question surrounding this fact is: How does one consistently bring in new patients in a digital world? Long gone are the days of word-of-mouth serving as a primary driver of practice growth. The top dental practices are investing in digital marketing (see our article on why you should use a digital agency). Outsourcing your marketing to a digital agency allows you access to resources that would otherwise cost you a fortune in-house, and most importantly, you have a weight taken off your shoulders.
When we first meet with our prospective clients, we ask a variety of questions to better understand their business goals and current dilemmas. More and more often, we find that the primary problem faced in the dental industry is a proper patient acquisition mechanism. The dental industry is in a perpetual state of saturation, with many practices offering the same services and insurance options. So, what’s the difference-maker? What’s the “secret” that’s currently taking dental practices to the next level?
Savvy dental practices hire a Pay-Per-Click (PPC) agency to run targeted Google AdWords campaigns that attract high quality, qualified patients. You see, the beauty of Google Adwords is that it is both in-bound and out-bound marketing. Instead of hoping that your ad catches the attention of the potential consumer while scrolling on their social media, the prospective patient is looking up the exact service you offer. Instead of investing thousands into an ambiguous SEO effort, you can reach page one on google (consistently and visibly) for as long as you invest in the marketing. In fact, the longer you run google ads, and the better your account management is, the more successful your ad becomes over time.
In the last six months, we’ve generated over three thousand local leads for services like dental implants, veneers, teeth whitening, and supported dentures. These niche services that many practices make a secondary source of income, are MASSIVE revenue boosters and frankly provide the best ROI. Our Dental Implant marketing service has single-handedly generated over a million dollars in client revenue in the last four months alone.
If you are a dentist or doctor who’s ready to take their practice to the next level, give us a call or send us an email, we’d be happy to review your online presence free of charge:) In the meantime, check out some of our other articles: https://scalewavemarketing.com/2018/05/07/identifying-the-need/