As the digital world evolves every day, it has become increasingly important to take an intentional and strategic approach to digital marketing in order to keep up with the competition. Long gone are the days of spending frivolously and results falling into your lap. We’ve all heard that it is essential for businesses to have a strong online presence; however, if you want to make sure your business stays competitive in 2023 and beyond, then

Maintaining the technical health of your website is essential for optimizing your digital marketing efforts. Regularly auditing your website’s technical health allows you to recognize any potential issues, prevent them from becoming bigger problems, and ensure that the user experience on your site remains optimal. Let’s have a look at why it is important to audit your website and how you should go about doing so. In this brief article, we will cover: What is