Scalewave Marketing is a pioneer in the Dental Implant marketing space, generating thousands of leads that have resulted in over $3M generated for our clients. The dental implant market is expanding at a rate of 7.0% per year and shows no signs of slowing down.
Now, as you know, more opportunity means more competition.
Saturation will increase as more and more dental practices understand the importance of incorporating digital marketing into their overall brand strategies.
There are several things that one should keep in mind when setting out to plan a dental implant marketing strategy. Here are a few:
The Content
Every successful marketing campaign starts with a strong, appealing content base. This “base” consists of videos, pictures, testimonials, and patient reviews. The more you create, the more opportunity you have to leverage the content in your marketing campaigns.
This may require you to get out of your comfort zone and start getting in front of the camera!
Always remember… infographics and photos of your practice are great, but videos do wonders. This is especially true when it comes to building trust and portraying your brand’s values in your video content.
For example, a simple, two-minute video of the doctor or surgeon explaining the process and benefits of dental implants can make the difference between a closed case, and a no-show.
Aside from explanatory/informational content, patient testimonials are going to be the #1 tool in your arsenal.
In fact, start thinking of photos and videos of your services as digital assets, owned by your practice.
Creating With Purpose
You may be wondering “what is the point of creating all this content?”… If so, great question.
The purpose of producing quality content is purely to build an audience and develop your landing page. Unfamiliar with landing pages? Check out our article explaining the difference between websites and landing pages.
We then leverage the videos to run beautifully crafted Google Adwords, as well as Facebook campaigns that drive traffic to the conversion-optimized landing page that was built specifically for implant conversions.
When a prospective patient clicks on your advertisement, they want to land on a page displaying relevant, high definition content.
Informational videos, infographics, and photos of your facility are keys in the context of successful dental implant marketing campaigns.
Transparency is key
When we run our campaigns, we want to be as transparent as possible. Attempting to hide the fact that implants are expensive, and that they (for the most part) are not covered by insurance, can only hurt your results.
In fact, price-point marketing is seen as one of the best strategies when it comes to attracting dental implant patients. Sure leads are great… only if they convert into patients.
This is all the more reason to invest in proper landing page development and ensure that the right message is being sent to your potential patients.
Summary
The implant market is a rapidly growing segment that is very profitable if effectively capitalized on. As with all high ticket services, a certain level of expertise is required to effectively run & optimize your campaigns.
Need help? Give us a shout, we’d be happy to provide you with insight, totally free!
Here’s the link to book a call with one of our experts:
https://app.acuityscheduling.com/schedule.php?owner=18722517