Digital Marketing is more essential than ever before with the heightened use of digital interactions in today’s society. Businesses are projected to spend well over $100 billion on digital advertising in the U.S. alone and over $600 billion worldwide.
Now is the time to take advantage of this ever-growing spike in digital marketing and take your business to the next level. We will discuss four of the most crucial ways that digital marketing can benefit your small business.
Google Adwords
We discussed how Google Adwords can grow your business in the dental industry. However, it applies to every business.
Google Adwords is imperative as it targets the people specifically interested in whatever product or service as they are directly searching for it. This is where businesses are likely to get a profitable ROI
The two main types of campaigns utilized in google Adwords and usually the most effective.
PPC– Pay per Click
CPC– Cost per Click
Retargeting
One of the most beneficial uses of digital marketing is retargeting previously acquired audiences. It once again targets people that have previously been on your site but took no action.
This is crucial as you already know that these people are in fact interested in your product or service. Therefore, it is more about bringing back awareness and interest.
Whether it’s Google, Facebook, or even email campaigns, retargeting will lead to a much higher conversion rate as opposed to attempting to source brand new connections.
SEO (Search Engine Optimization)
Seo is the most important long term digital marketing strategy a small business should implement as it helps build credibility and create a powerful online presence that can organically grow your business.
Search engine optimization is key to online visibility and helps customers find your website without even directly searching for it.
The more brand awareness your business has, the more likely people will trust you and choose your product or service.
Blogging
Blogging goes hand-in-hand with Seo as it strengthens your visibility and brand awareness. Having blog topics centered around what your small business does helps prove to the public that you are an expert in your industry.
Educating your audience in aspects of your business they may not be aware of builds the necessary trust of the audience, and in turn, bring in more customers.
Image source https://jbmediagroupllc.com/blog/seo-tips-for-writing-and-blogging-2016/picard-blogging-meme/
This should give you a basic understanding on the importance and the variety of ways digital marketing can help grow your small business and increase revenue.
Interested in seeing how Scalewave can grow your online presence and bring in leads that convert? Get a free proposal from us * and let’s build your brand together.