Let’s face it, doctors, the healthcare industry is one that is consistently undergoing change and adaptation. From updated legislations to shifts in the patient acquisition process, you must stay cutting-edge in order to compete. Shockingly, however, only 43% of medical practices cite social media as a patient marketing channel they use. The days of setting up shop and expecting word-of-mouth to do the trick are long gone and for good reason. Patients are now, more