Patients want simplicity and transparency. Your dental marketing efforts should reflect just that Therefore, at the root of every successful lead generation campaign, is a beautiful, conversion-optimized landing page. Conversion Optimization is an art entailing the utilization of user interface (UI) and Psychological (consumer behavior) principles to design a website or landing page that will increase the rate at which your visitors “opt-in” to your service.  Arguably the most important facet of the online marketing