dental marketing services Archives

Medical Marketing

Dental Practice Marketing Tips in 2020

When it comes to dental practice marketing, digital may not be what first comes to mind (it should be). More often then not, doctors are paying for magazine, newspaper, and newsletter placements attempting to generate new patients. While these tactics may be great for branding, they don’t do so well in the lead-generation category. I’m here to introduce you to a new methodology that we’ve seen work very well with traditional doctors’ offices: Google’s “Call-Only”

03/03/2020 No Comments

Marketing

Dental Implant Marketing in 2020

Scalewave Marketing is a pioneer in the Dental Implant marketing space, generating thousands of leads that have resulted in over $3M generated for our clients. The dental implant market is expanding at a rate of 7.0% per year and shows no signs of slowing down. Now, as you know, more opportunity means more competition. Saturation will increase as more and more dental practices understand the importance of incorporating digital marketing into their overall brand strategies.

02/18/2020 No Comments

Marketing

The secret to success on Google Adwords

Negative Keywords are often times the most neglected component of Google Adwords campaigns. Most of you are either unfamiliar with negative keywords or simply haven’t used them. Negative keywords are essentially specific words you want for Google to not show any of your ads. Although it may seem unnecessary, it is vital towards creating a perfectly optimized Google campaign. This often solves the problem of irrelevant or unwanted clicks. Adding negative keywords on Google will

02/14/2020 No Comments

How to improve your dental marketing efforts - Scalewave Marketing

Landing Pages

How to improve your dental marketing efforts

Patients want simplicity and transparency. Your dental marketing efforts should reflect just that Therefore, at the root of every successful lead generation campaign, is a beautiful, conversion-optimized landing page. Conversion Optimization is an art entailing the utilization of user interface (UI) and Psychological (consumer behavior) principles to design a website or landing page that will increase the rate at which your visitors “opt-in” to your service. Arguably the most important facet of the online marketing

02/10/2020 No Comments

Medical Marketing

4 Medical Marketing Strategies your practice needs

Let’s face it, doctors, the healthcare industry is one that is consistently undergoing change and adaptation. From updated legislations to shifts in the patient acquisition process, you must stay cutting-edge in order to compete. Shockingly, however, only 43% of medical practices cite social media as a patient marketing channel they use. The days of setting up shop and expecting word-of-mouth to do the trick are long gone and for good reason. Patients are now, more

02/03/2020 No Comments