Cut-and-paste strategies don't work in the dental industry.
Downtown Dental Arts already had search, paid social, and SEO campaigns running, but without a dedicated strategist behind them, the account was bleeding money. Broad targeting, minimal conversions, and an agency relationship that felt more transactional than actually invested in the outcome.
Dental implants are a high-competition, high-cost-per-click category. Without real strategy behind the spend, that competition just turns into wasted budget.
A comprehensive, cross-platform approach.
We started with a full performance review of the existing Google Ads account, then rebuilt it around only the highest-converting keywords, segmenting campaigns and increasing bids specifically on the demographics most likely to actually become patients.
Competitor and market research came next. Downtown Dental didn't just need better ads, they needed to out-position practices already dominating the same searches. We pulled data from Google Analytics and Facebook paid social, layered in industry demographic research, and used all of it to build campaigns that spoke directly to the person searching, not just the keyword they typed.
The ad that generated 200+ shares.
Generic ad copy doesn't move dental implant patients, most of them have been putting off this decision for years, often out of embarrassment or cost anxiety. We built a campaign that spoke to that directly, positioning Downtown Dental as the answer to a problem patients were already feeling, not just another practice running a promo.
One ad alone generated over 200 interactions and shares, building real social proof that compounded as the campaign continued.
The actual ad, built around the emotional weight of the decision, not just a discount offer.
Metrics that actually matter.
The average cost per lead in the dental industry runs $50 to $200. This campaign landed at $10.48, and the average dentist spends $200-$300 getting a lead all the way into the chair. This model cut that acquisition cost by more than 40%.
The actual campaign dashboard, 147 conversions at $10.48 each.
What the engagement actually included.
Landing Page Development
Paid Social & Search
Research & Reporting
The short version.
Landing page conversion rate landed in the top 10% on the internet.
300+ qualified implant leads generated in under 2.5 months.
Ad spend cut 50% while results increased 85% across all platforms.
Built a repeatable model now used across the practice's other services.